Wednesday, 24 July 2013

HONEY - MARC JACOBS


DELIGHTFUL, BRIGHT AND HAPPY.
HONEY – MARC JACOBS
THE HEIGHT OF IRRESISITBLE CHARM


THE CONCEPT
MEET MARC’S NEW HONEY.  VIBRANT, BOLD AND SPONTANEOUS.
With his remarkable ability to reinvent classic lines and patterns, Marc puts a fresh spin on stripes with honey.
Reflecting his inspired fashion mix, he pairs striking stripes with playful dots for an unexpected fusion of modernity and elegance.
Honey channels the eclectic appeal of Marc’s dot signature and adds her own golden touch.
 
THE DESIGN
Bold stripes, feminine dots and a punch of colour meet in a graphically clever mix that reflects Marc’s inventive play on classic lines and patterns. 
Playful and polished, the bottle is an elegantly crafted glass bubble that reveals the cheerful golden hue of the fragrance. Blithe butterflies flaunt vibrant yellow and a black stripe in a wink to honey’s sweet and brazen personality. Shimmering pearls at the centre of each butterfly add polished radiance, while the signature logo and gold coil – wrapped collar impart a gilded touch.
 A graphic butterfly icon atop dotted outer carton adds a distinctive finishing touch.
Bottle Design: COTY INC. IN COLLABORATION WITH MARC JACOBS
 

THE FRAGRANCE
Honey is a sunny enticing floral – happy and energetic, with a touch of the unexpected.
Developed by Firmenich, the fragrance energizes with the freshness of green pear brightened with a splash of fruit punch and juicy mandarin. At the heart of the fragrance is orange blossom, a note of sparkling femininity that mingles with nectars of honeysuckle and peach, honey, vanilla and smooth woods dry down to a warm, golden base.
TOP: Pear, Fruity Punch, Juicy Mandarin
HEART: Orange Blossom, Peach Nectar, Honeysuckle
BASE: Honey, Golden Vanilla and Smooth Woods.

Fragrance House: Firmenich
Perfumer: Master Perfumer – Annie Buzantian
Fragrance Developed in collaboration with Marc Jacobs and Ann Gottelieb.


THE COLLECTION
EAU DE PARFUM
30ml $75
50ml $120
100ml $160
A sunny enticing floral – energetic and alluring; with a sparkling, golden touch. The perfect mix of brightness and warmth.
 RADIANT BODY LOTION
150ml $40
A light weight, luxurious lotion that soothes, softens and moisturizes. Leaves skin smooth, silky and fragrant.


HONEY – Marc Jacobs is available from Sunday, 28th July.

 

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