Kiehl's Partners with Alicia Keys

KIEHL’S PARTNERS WITH ALICIA KEYS AND KEEP A CHILD ALIVE ON NEW FUNDRAISING INITIATIVE

Kiehl’s Australia to Donate 100% of proceeds of its Limited Edition Midnight Recovery Concentrate to Australian Federation of AIDS Organizations

Kiehl’s Since 1851, 14-time Grammy Award winning artist and philanthropist Alicia Keys, and Keep a Child Alive, the organization Keys co-founded in 2003, are partnering to bring dignified treatment, care and support to children and families affected by HIV. Beginning 1st January, Kiehl’s will begin selling a special edition of their Midnight Recovery Concentrate with 100% of the proceeds, up to $200,000, benefiting Keep a Child Alive. The special edition designed bottle includes an important call to action from Alicia Keys to, “Join our movement,” echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS.

72% of children who need HIV treatment are not receiving it. By purchasing the special edition Kiehl’s Midnight Recovery Concentrate, the public can join the movement and help get HIV treatment and loving care to children who need it most. Buying one bottle of Midnight Recovery Concentrate helps Keep a Child Alive provide one month of HIV care, medicines, and love to a child living with HIV.

Beyond treatment, there are many critical aspects of this HIV care: transportation to clinics; healthy meals that often are the primary meal of the day; fun activities for children to help them live positively and deal with the challenges of life with HIV; essential skills training for women so they can financially support their children going forward.

“Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Alicia Keys. “Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”

“Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980’s, when it was taboo to even talk about the disease. Just in the past 10 years, we have raised more than $2,500,000 for the cause,” shares Cheryl Vitali, Kiehl’s Worldwide General Manager.“We are proud to continue this important philanthropic work with Keep a Child Alive, an effective, on-the- ground, organization built on the foundation that every person has the right to health care and that all children deserve a future.”

“Keep a Child Alive is different. We are a small, nimble organization, which allows us to go where the need is greatest and to support community-owned solutions,” states Peter Twyman, CEO of Keep a Child Alive. “We move boldly and with urgency in our work, and, with Alicia Keys as our Global Ambassador, we use our voice to raise awareness and rally resources to ensure that children, families, and communities live with dignity and have hope for their future. And our partnerships with companies such as Kiehl’s are so important for the work we do. We couldn’t do it without them.”

While great advances in the treatment of HIV/AIDS have been made in the past decade—with 54% of adults now getting treatment in low and middle income countries compared to the 0.13% ten years ago—AIDS remains one of the world's most serious health challenges. Statistics also show that without HIV treatment, half of the children living with HIV will die by the age of two, and 80% by the age of five. Over 16 million children have been orphaned due to AIDS. As the startling statistics above make clear, there is still a lot of work to do to help children and families whose lives continue to be dramatically impacted by the virus.

ABOUT KEEP A CHILD ALIVE

Keep a Child Alive, co-founded in 2003 by Keys along with activist Leigh Blake, believes that every person has the right to health care and deserves a future. Keep a Child Alive supports innovative, community-led responses that increase access to life-saving HIV care and treatment, nutritious food, and loving support for children and families living with and affected by HIV. To date, Keep a Child Alive has provided services to over 300,000 children and families and currently supports nine, innovative community-based partners in Kenya, Rwanda, South Africa, Uganda, and India. With Alicia Keys as Global Ambassador, Keep a Child Alive uses its voice to raise awareness, mobilize people to take action, and rally resources in the global response to HIV.

ABOUT AUSTRALIAN FEDERATION OF AIDS ORGANISATIONS

The Australian Federation of AIDS Organisations (AFAO) is the national federation for the HIV community response. They provide leadership, coordination and support to the Australia's policy, advocacy and health promotion response to HIV/AIDS. Internationally they contribute to the development of effective policy and programmatic responses to HIV/AIDS at the global level, particularly in the Asia Pacific region.

ABOUT KIEHL’S MIDNIGHT RECOVERY CONCENTRATE Midnight Recovery Concentrate – a Kiehl’s customer favorite with 1 product sold every minute globally – is a potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. This powerful concentrate is 99% naturally- derived and paraben-free. Affectionately referred to as “MRC” by Kiehl’s devotees, Midnight Recovery Concentrate is 99% naturally-derived and developed as an anhydrous (―water-free‖), unconventional concentration of active botanical and essential oils that begin to work overnight to replenish lipids for a fresher and more radiant appearance by morning. 30ml; $59

ABOUT ALICIA KEYS

Alicia Keys is a 14-time Grammy® Award-winning singer/songwriter/producer, an accomplished actress, a New York Times best-selling author, an entrepreneur and a powerful force in the world of philanthropy and in the global fight against HIV and AIDS. Keys released her highly anticipated fifth studio album, Girl on Fire in 2012, which featured powerful anthems and intimate ballads led by Keys’ signature soulful voice, and personable and relatable lyrics. Keys collaborated with acclaimed and emerging talent, including Grammy® Award-winners Babyface, Maxwell and Bruno Mars, Superproducer and visionary Swizz Beatz, renowned writer and vocalist Jeff Bhasker, critically-acclaimed artists Gary Clarke Jr., and Frank Ocean, as well as emerging talent from the U.K., Emeli Sandé and Jamie XX. The album debuted at #1 on the Billboard Top 200, #1 on Billboard’s R&B/Hip-Hop Albums chart and #1 on the Top Digital albums chart. In addition to being the best-selling R&B album in the U.S, Girl on Fire reached number one on the iTunes album chart in 19 countries. A devoted and influential philanthropist, Keys co-founded Keep a Child Alive (KCA), and serves as Global Ambassador for the non-profit organization.

ABOUT PETER TWYMAN
Peter Twyman became the CEO of Keep a Child Alive in July 2012 having dedicated the past 20 years to the fight against HIV/AIDS. In his current role he leads a dynamic organization committed to bringing dignified HIV treatment, care and support to children and families affected by HIV in India and Africa.

Prior to joining Keep a Child Alive, Peter worked for eight years at Columbia University’s Mailman School of Public Health where he directed large scale HIV prevention, care and treatment programs in Cote d’Ivoire, Democratic Republic of Congo, Nigeria, Rwanda and Swaziland. He joined Columbia after four years at EngenderHealth where he developed HIV programs in Africa and Asia, and several years managing HIV programs for the Commonwealth of Massachusetts and the City of San Francisco. He also directed a community-based program benefiting underserved residents of San Francisco. Peter holds a Master of Public Health from Harvard University.

Kiehl’s Since 1851 is available at selected Myer and David Jones department stores, Kiehl’s Boutiques; QVB Sydney, Chatswood Chase, Melbourne Central, Burnside Village and online at www.kiehls.com.au.

Stockist: 1300 651 991