Chris Pine - The New Face of Armani Code

CHRIS PINE - THE NEW FACE OF ARMANI CODE

Giorgio Armani is pleased to announce that actor Chris Pine will be the new face of 'ARMANI CODE', one of the world's best-selling men's fragrances.

“Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance” said Giorgio Armani.

The new advertising campaign for Giorgio Armani Code will be released starting in Spring 2014.

Pine can currently be seen on screens worldwide as the titular character in 'Jack Ryan: Shadow Recruit' directed by Kenneth Branagh. He recently reprised his role as Captain Kirk in the 'Star Trek' franchise, costarred in Tony Scott’s 'Unstoppable' with Denzel Washington and battled Tom Hardy for the heart of Reese Witherspoon in 'This Means War'. The Los Angeles native will co-star with Meryl Streep and Johnny Depp later this year in Rob Marshall’s musical 'Into the Woods' and in the sequel to 'Horrible Bosses' with Jennifer Aniston, Jamie Foxx and Kevin Spacey. Pine is currently shooting 'Z for Zachariah' opposite Academy Award nominee Chiwetel Ejiofor.