OPI Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch
OPI Products Inc., a subsidiary of COTY Inc (NYSE:
COTY), announced a collaboration today with The Coca-Cola Company, the world’s
largest beverage company and home to one of the world’s most iconic brands –
Coca-Cola, whose mission is to inspire moments of refreshment, optimism and
happiness. Several of the Company’s most recognized brands – including Coca-Cola,
Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the
inspiration for a line of OPI limited edition nail lacquers that will launch internationally
in June 2014.
“We’re excited to partner with
OPI, a preeminent nail polish brand with global reach and influence among our
core target teen audience,” said Kate Dwyer, Group Director Worldwide
Licensing, The Coca-Cola Company. “Coca-Cola has a long history of
collaborations with beauty and lifestyle brands to further connect with
consumers and tastemakers in a way that is meaningful and relevant for
them.”
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