Saturday, 27 July 2013



Monday 15th July 2013: Pantene is proud to welcome actress and singer, Zooey Deschanel, as its new Australia and New Zealand ambassador. 

Feminine and fun-loving, Zooey Deschanel’s signature blunt bangs and quirky wardrobe have inspired style makeovers across the country, and she now joins Pantene to support women in Australia and New Zealand donating to and benefiting from the Pantene Beautiful Lengths program. 

Joining forces with local Australian ambassadors, beauty expert Zoe Foster-Blake and leading hairstylist, Barney Martin, Deschanel will be encouraging women across the country to skip a trim and grow their hair longer and stronger to donate their ponytails. 

“I am so excited to be part of the Pantene family in Australia and New Zealand. I am really into hair and I love experimenting with different styles,” said Deschanel. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths Collection; the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program which is a wonderful cause.” 

“Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that. I know Australia and New Zealand have received over 4,000 ponytails so far which will make a huge difference to many women with cancer, and I hope we can surpass that number this year.” 

Since Pantene Beautiful Lengths launched in September 2012, over 4,500 ponytails have been donated to the program. The Pantene Beautiful Lengths wigs are currently being distributed across Australia and New Zealand to wig libraries in need at no cost to cancer patients through Look Good…Feel Better – a free national community service program dedicated to teaching cancer patients techniques to restore their appearance during chemotherapy and radiotherapy. 

Whilst the program continues year-round, with Pantene funding the creation of real-hair wigs by helping women grow beautiful hair and encouraging the donation of ponytails to the program, Year 2 will launch in September 2013 with Pantene’s National Donate Your Hair Week returning in November. 

In support of the program, Pantene has launched the Pantene Beautiful Lengths Collection to help women grow their hair long and strong and skip a trim in order to donate. The Pro-V Keratin formula in the Pantene Beautiful Lengths Collection helps weak, brittle, damage-prone hair gain strength against breakage for hair that is up to 10x stronger, to leave you with soft, healthy, hydrated and beautiful hair, ready to donate. 

Sujay Wasan, Marketing Director for P&G ANZ comments: “P&G are delighted to welcome Zooey to the Pantene family and Pantene Beautiful Lengths program in Australia and New Zealand. It’s fantastic to have her on board to help support women in Australia and New Zealand undergoing cancer treatment and to encourage people to donate their ponytails to the program. Her signature hairstyle is perfect for the Pantene Beautiful Lengths Collection, which is designed to protect against damage and allow women to grow their hair longer and stronger.”

Deschanel is well-known for her role as Jess in Ten’s hit New Girl. She is also known for her roles in 500 Days of Summer and Elf and her indie band She & Him. Deschanel is also co-creator and frequent contributor to the popular lifestyle blog Hello Giggles that provides funny, trendy, and inspirational content for thousands of readers every day.

As you may have read previously in my blog I wrote about Pantene Beautiful Lengths which can be found at this link:

To see exclusive Pantene Beautiful Lengths and Zooey Deschanel content and to stay connected, informed 
and part of the conversation please visit: 
Twitter: @LGFBAustralia #PanteneBeautifulLengthsAU


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