Thursday, 17 October 2013

Lara Stone - The New L'Oreal Paris Spokesperson

A fashion icon. The new L’Oréal Paris spokesperson.
Lara Stone is an otherworldly Beauty.

Her spectacular body curves, impossibly feminine, Bardot-esque silhouette and sexy gap-toothed grin have made her a true icon. The sheer uniqueness and glamour of a beauty that caught the Fashion world totally off guard and which catapulted her all the way to the top of the modelling scene. She is hailed as one of the world’s greatest Top Models, sometimes even described as the “anti-model” for her sharp looks and personality in the standardised environment of the catwalk. After a break to give birth to her first child, Lara shines more than ever and becomes a new Spokesperson for L’Oréal Paris.

“Lara is a real modern icon. Her rebellious, edgy sensual beauty has made her so strong and successful. Yet, she remains incredibly genuine, true, sensitive and super fun. I love her iconoclastic style and the way she distinguished herself on every single Fashion show she walked for. We are thrilled to welcome this exceptional woman and young mother to our brand,” says Cyril Chapuy, L’Oréal Paris Global Brand President.

With an English father and Dutch mother, Lara Stone was discovered by an agent at the age of 12 on a trip to Paris while on a family vacation and started working as a teenager. But it wasn’t until 2006, when she was chosen by Givenchy to walk for the Fall Couture Show in Paris that her career kicked off. Ever since then, she has modelled in shows for practically every major House, including Chanel, Prada, Louis Vuitton, Marc Jacobs, Lanvin, and Fendi and became a muse to designers.
Lara appeared in many advertising campaigns (she signed an exclusive deal with Calvin Klein) and has been featured in every major fashion magazine. She developed a close relationship with former Vogue editor Carine Roitfeld who dedicated an entire issue to her. It was to be the start of a long and passionate relationship with the magazine and its international issues, of which she has adorned the cover nearly 10 times.

“I am so flattered to join L’Oréal Paris. Getting the chance to say “You’re worth it” to women around the world is a great honour. L’Oréal Paris is a brand that has always understood that beauty and personality go hand in hand. I totally identify myself to the Brand values considering my own history and career. Beauty is something you invent for yourself. It’s a powerful way of claiming who you really are,” Lara Stone declares.

Aged 29, she is married to British actor David Walliams, and became a mother in May 2013.
Lara will be the Spokesperson for future great product innovations in several categories, including make-up, hair care and hair color.
Lara joins the ranks of L’Oréal Paris Spokespersons like Beyoncé Knowles, Doutzen Kroes, Eva Longoria, Laetitia Casta, Freida Pinto, Julianne Moore, Hugh Laurie and Jane Fonda.


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