BRAND FOCUS: Smiggle

Everyone knows what Smiggle is surely, it's that place that stationery crazed lovers will flock too and that little ones adore stocking up from when it comes time to return to school.

There is no school go-ers in this house yet (when the time comes I will have no idea how I'll cope) but we do have a little girl who took Smiggle with her on our holiday to Samoa to take her belongings around with her.

Image from Smiggle

The Smiggle Lovely Backpack Tote (RRP $49.95) that was recently released in time for back to school was what we used as an essentials bag for Niah. This was the carry on piece that we used for Niah which was packed with lots of things to keep Niah entertained and to lug her snacks, nappies, wipes etc.

The baby blue colouring with funky watermelon and strawberries that we received was a cute design for kids; which I think is ranged for up until grade 2 in my opinion, wouldn’t really suit older children.


Featuring a large pocket at the back with a divider to carry a laptop or such electrical item; which for us was where the iPad stayed. A smaller pocket at the front; which came in handy for our passports, room keys etc that would need to be accessed easily for numerous occasions and then on both sides of the bag was bottle holders – great for Mummy’s drink bottle and Niah’s drink bottle that was essential to have water with you in the humid Samoa whether.

As the color is light, the bag does get dirty easily and if this was a school bag that wasn’t placed on hooks and sat on the floor as kids which usually put it after time this would need to be washed regularly to upkeep the beautiful colors.

One thing that did annoy me was that the zipper was kind of hidden under a flap of material, it was a more stylish way to look at the bag with no zippers showing but was annoying to get into at times as the material would fold back and get caught in the zipper at times. A way to potentially fix this would be to add a bag charm onto the zipper for ease of finding the zipper and getting into the bag, which is where our little puppy keyring knitted travel (RRP $7.95) made a home.


Oh this one was a goodie, I really loved this Smiles Shoulder Bag (RRP $26.95), although it’s not quite the school bag for sizing. It’s a great day out bag for the little ones to bring a few of their favorite things along for their adventures, with the adjustable shoulder strap this can be made to fit your little one perfectly. Niah loves carrying this one by the elbow and popping her things in there to go around – sometimes even taking Mummy’s cards out of her purse when she gets to it and Mummy’s phone to put in her play bag. If you’re ever over for a play date and lose your handbag items, be sure to look in Niah’s.

The shoulder bag also features a zip at the front on the fold over for easier access to those items you’ll need at quick hand and has a velcro fastening which is better for the younger children to get in and out things.


Did you know Smiggle stock Travel Lanyard's (RRP $4.95)? They would have to be the cutest one's out that I have seen for kids. Our lanyard that we were sent was by far appropriate for the occasion, with adorable cartoon Australian animals – kangaroo and koala this was the perfect gift that we could leave behind as a souvenir to the kids in Samoa.